Media Info

Pure Adventures is the brand that has grown out of Discover France and, combined, the company has been operating since 1994. Offering premier self guided bicycle and hiking tours in Europe is the focus of Pure Adventures. Pure Adventure's mission is to provide exceptional self-guided cycling and hiking services that allow our clients to experience their destination in their own unique way.

Pure Adventures has grown significantly year over year, and is financially and operationally strong. We group all product sold outside of France under the Pure Adventures brand for clarity, but all France content listed on this site is actually hosted on our Discover France and Cycling Classics websites. In France we operate all of our tours from A to Z. We are experts in France with a staff of professional guides, professional sales advisors, our own equipment, vans, and full service bike shop. We wish to offer our customers alternatives outside of France when they travel elsewhere, and so with Pure Adventures label we have contracted with our counterparts in each of the countries we sell to bring an equivalent quality trip that our customers are accustomed to have with us in France.

All of our employees and contracted local support personnel are professional, focused on service, have the know-how to get each tour done for each traveler. We have unique insight on cycling and hiking in Europe and we know the little details to make a good vacation a great vacation. We are accessible by internet, telephone, and email; and we take care of all the customer's concerns and details. Pure Adventures is the knowledgeable and established expert in self-guided cycling and hiking vacations that offers the most enjoyable and rewarding way to experience Europe.



All press relations are handled by Adventure Travel Media source. Most of the content on that site is for Discover France Adventures; but they handle Pure Adventures and Cycling Classics as well.

Themes/Story ideas within the cycling and hiking programs: Couples, Family Travel, Independent Travel, Custom Group Travel, Challenging Tours, Honeymoons, Gay/Lesbian.

Self Guided Travel - Know the Difference and Discover a Destination while Saving Money:

We cannot emphasize enough how important the difference is between the self-guided travel formula and the other 2 extremes: Guided/Group Travel and Doing it Yourself! The Pure Adventures self-guided formula always includes charming upper end lodging, luggage transfers, a variety of meals, local English speaking contact, expertly planned routes with interesting sites, maps, bike rentals, and more! Please see our Self Guided Travel page or the press release discussing this in detail. This "white paper" we have written to define self guided travel is also posted at About.com

Photos/Logos: For journalists and media outlets, contact us to receive high resolution photos and logos. We have not posted a library yet online, but are working to build a password protected area just for you!

Articles: Please contact us for copies of recent articles. Discover France/Pure Adventures has been awarded for 3 consecutive years by National Geographic Adventure; has been selected as an official Tour Operator for the 2010 Tour de France, and in addition to other publications our brands have been selected for awards and we maintain high ratings on several tour rating sites. For more details, see the Discover France Media page

Press Releases: contact us to receive the latest release. Some older more widely circulated releases are listed below:

Catalonia Cycling (from New York Times feature story June 2005)
Self Guided Touring

Web Log/Feed: Pure Adventures Blog

For questions and more information of press/media nature (not advertising), please contact Loren.